SUBJECT: Facebook Ads - How *Not* to be Approved 

Hi [Name],

We’ve come to the end of our emails for now, and I hope you’ve enjoyed these simple Facebook ad tips. I’ve saved my most important tip for the last email – but I’ll warn you, you’re going to laugh, when you see what a simple tip it is!

But first, one thing I just touch on in my new Special Report is the Facebook Ad Approval process – because it’s pretty straightforward!  Follow the simple size and content guidelines (written above) and submit. And that really is about as complex as the actual process gets.
But there IS one tiny Facebook ad pitfall to be especially aware of. One that seems to be the most common reasons Facebook ads don’t get approved, the first time!

And that’s formatting. Specifically:

 – Spelling mistakes
- “Improper” capitalization

The spelling mistakes are a no-brainer. Just proof your ad… then have at least 2 other people proof it. (Extra eyes can often catch misspelled words our own brain “reads” as correct… because we’re “seeing” what we expect to see, rather than what is actually there.) And then use that spell checker, of course.

But what does Facebook expect, for proper capitalization?  

Well, if you’ve learned your copywriting on the job as an internet marketer, you may have been taught to Capitalize Absolutely Every Word. 

And if your writing experience is broader, you’re probably already aware there is more than one style guide – and all supposed to be correct.

Facebook seems to strictly adhere to traditional capitalization. This means:

- Capitalizing proper nouns and names
- Keeping everything else lowercase 

In other words, instead of entitling your ad: “Sherwood College Of Arts And Sciences”, you would entitle it: “Sherwood College of Arts and Sciences”.

That’s it.  Such as simple thing… and yet it’s been responsible for more annoying little “Disapproved”  Facebook notifications than any other factor!

You can learn other really handy tips for doing things “right” on Facebook at:

[INSERT URL: Facebook Social Ads Exposed]

Thanks for following along, and I wish you loads of profitable success with your own Facebook advertising.

Warmly,

NAME

P.S.  If you’d like to read more specific information, my new Special Report is just packed with it – and of course, there’s my usual 30-day, unconditional “money-back” guarantee.”

[INSERT URL: Facebook Social Ads Exposed]